PlazaBridge’s SmartLaunch™ Program

PlazaBridge SmartLaunch™: The most efficient way to impact Top Line Growth & Expand Opportunities!

Description:

PlazaBridge Group, a highly recognized technology and services firm innovating in revenue acceleration programs and services for emerging companies, has created a unique offering to help large corporations and research institutions create shareholder value by resurrecting dormant ideas, creating new service line strategies or products and launching them into the market, without risking interference to existing product lines, brand equity or company sales operations. By trusting the art of new technology market introduction to experienced business people, companies place themselves in the advantageous position of realizing significant revenue gain without the operational risk. These innovative companies understand the dynamics of commercializing IP: often the normal operating procedures of a highly successful company do not transfer to early start-up operations. PlazaBridge Group’s SmartLaunch™ program delivers entrepreneurship and innovative market launches without the risk. Using outside resources to perform specialized skills is not new; large companies do it all the time. SmartLaunch™ from PlazaBridge Group is the next generation service for companies seeking new revenue growth and product innovation without interference to existing operations and processes.

SmartLaunch™ is ideal for large corporations with operating Research & Development departments or any organization seeking outsourced R & D commercialization.

Benefits:

• Delivers test marketing at lowest cost
• Prevents new product marketing from interfering with established lines
• Using proven entrepreneurs ensures expert implementation
• Rapid market feedback at low brand risk
• Builds shareholder value from non-performing assets
• Excellent divisional reorganization strategy
• Can grow top line revenue rapidly through accelerated time to market
• Autonomous nature of business model allows broad range of partnership development

Reports:

SmartLaunch™ includes a number of deliverables that assists the company in defining new strategies for the post-Smartlaunch™ effort. Each is designed to offer an operational road-map to successfully growing the enterprise, inside or outside the company. The reports include:

· Organizational Impact Study

o Trans-formative Change Analysis of new opportunity introduction

o Human performance assessment of inside entrepreneurial leaders

o Benefits of IP commercialization as a force reduction methodology

· Market Study

o Original and secondary research in market needs and market conditions impacting IP commercialization

o Competitive Analysis and market leadership determination

· Disruptive Analysis and Target Market Selection Ranking

o Applied Analysis of Disruptive Theory and discovery of disruptive opportunities

o Comparative Disruptive Analysis

o VestiScore(tm): proprietary index measuring investment potential for organization seeking outside capital

o Partnership Map of potential leverage opportunities

·Corporate Strategy Plan

o Two to Five Year Outlook Plan

PDF Overview Sheet: PDF: Plaza Bridge Group – SmartLaunch