The fastest way for start-ups to get feedback from marquee company buyers and validate their product or service value proposition

Created for: Companies requiring rapid validation of their service or product value proposition.  Ideal for companies without customers and have not yet discovered the value statements that lead to repeatable sales.

Benefits:

• Brings rapid validation of value proposition without wasted time and expenses
• Imparts credibility during further sales efforts by increasing knowledge base of presentation content
• Delivers the lowest cost to first customer
• Offers an ideal setting to tweak product presentations and brand positioning
• Establishes early credibility with investors
• Fastest way to match core technology to a needed application that people will pay money for
• Fastest path to uncovering a repeatable sales process

Description: PlazaBridge Group through the FirstView™ program shrinks the time-to-market requirements for small companies.  We built a partnership program with major marquee branded corporations in select regional markets that have agreed to evaluate entrepreneurial ideas and products from a customer perspective. These partners rank as highly desirable customer prospects. PlazaBridge Group has gained agreement from the FirstView™ participants that when a Plazabridge Group partner calls, time is made available. This provides our 1st View(tm) participants with leading edge insight into new ideas and provides the entrepreneur with shortened prospecting cycles. However, the effort can cut both ways; if participants don’t like the new ideas or products, the entrepreneur gets an early wake-up call. If they do like it, the entrepreneur gets a quick customer and rapid insight into what is necessary to support a major customer. Either way, PlazaBridge Group delivers real customers with real needs to early stage and medium stage companies.