A  mobile software company with leading IT Service Management (ITSM) applications needed help re-creating themselves after a tumultuous 4 year adventure failed and the departure of senior leadership.   The remaining employees were left with the intellectual capital and a collaborative ambition to keep the company alive.  The client reached out to PlazaBridge Group to get advice and support in creating a new corporate strategy that would deliver growth and new revenue.

Challenge:

• The product’s current niche market was depleted.
• Competition in the existing landscape had intensified.
• No senior leadership to set corporate strategy and identify new growth opportunities.

PlazaBridge Solutions:

• Integrated into our client’s organization, identified and leveraged our client’s core competencies to create a leadership team.
• Conducted intensive strategy sessions with our client to define long term goals and vision for the company.
• Extensively researched and validated a new market segment for our client to penetrate.
• Created business development strategy so our client could grow market share in new segment:
  • Defined the pipeline, built the sales forecast and implemented a contact management system
• Coached sales talent on strategic account selling.

Key Outcomes:

• Within a 90 day engagement, a corporate strategy was created to help our clients meet their goals.
• Strategy execution became winning entrance for the larger business opportunities in accounts like ebay, DOD, Army, Amazon
• The sales talent became fully equipped with the necessary tools and resources to penetrate a new and validated market segment to grow the company’s revenue.