By Sharon Jayson
USA TODAY

The moral compass of some public figures clearly went awry in 2009. Now new research better explains why some in the public eye don’t think like the rest of us.

Power increases “moral hypocrisy,” says Adam Galinsky, a behavioral psychologist at the Kellogg School of Management at Northwestern University in Evanston, Ill., and co-author of a study published today in the journal Psychological Science.

Power does indeed go to your head, making those in the limelight such as celebrities, politicians, CEOs and athletes more prone to a double standard: They’re stricter in their moral judgment of others but are more lenient about their own behavior, the study suggests.   READ FULL ARTICLE

The tools we use for social media have empowered us to be steady-flow commentators. Watch Twitter or Facebook during any event, and you’ll see our added commentary rolling along in time with the experience. At times, such as the US Presidential election, it was exciting to feel that experience, of everyone participating all across the world in an event. There are many more times where it feels like that.

In blog comments, on Twitter, all over Facebook, Yelp, YouTube, and several other sites, we’ve been groomed to give our opinion. We spit it out everywhere. We share, rate, criticize, deride, praise, and everything in between. Forrester’s Ladder graphic suggests that critics are second on the content ladder, just below creators.   FULL STORY

Eight Ways to Ruin Your Social-Media Strategy

by Catharine P. Taylor

Tags: Facebook, Conversation, Customer Service, Dell Computer Corp., Twitter Inc.…, Context Optional, social media, Twitter, YouTube, viral advertising, social marketing., Catharine P. Taylor

So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! You’re part of the social-media revolution, which can offer unparalleled access to word-of-mouth buzz among those you most want to reach: your customers, current and future.    FULL STORY