Turnaround Tactics
The 10 Questions You Should Never Stop Asking
arc Kramer, 11.20.09, 05:01 PM EST
Companies run aground for the same basket of reasons, so don’t forget the fundamentals.
| Marc Kramer |
In the early 1990s, I was brought in as an interim president/CEO of two regional monthly magazines. Both are now out of business. It was a trying time–and also one of the great learning experiences of my life.
One magazine focused on business, and the other on the arts. What the two had in common were the investors, who forced them into a shotgun wedding and put them under one roof. These geniuses (including your intrepid columnist) thought they could squeeze pennies and boost margins by merging the back offices and the sales teams. The editorial staffs couldn’t be combined because they required different expertise. Full Forbes Story


