“Any company with a product used by thousands already has a community. The key questions for the company that created that product are: Will we participate in the ongoing conversations in an effort to guide or influence them or pretend they’re not happening? Does it make sense to accelerate communication so that people find each other, collaborate and help one another? Does it make sense to open company boundaries so that more people inside can access knowledge outside and vice versa? Of course it does. With so many success stories, creating communities and aggressively using social media is becoming mainstream. This is bringing a wave of newcomers who might benefit from things we’ve learned over the years.”  Read Full Article

October 14, 2009 Filed under: Musings by admin